Savvy shoppers, rejoice: Black Friday is officially on the horizon, and that means one thing - major markdowns, minus the last-minute chaos.
While the annual retail event technically lands in late November, brands like Wayfair are getting a head start, dropping prices on everything from sofas to statement lighting well before the big day.
Whether you’re planning a full home refresh or just looking to finally replace that wobbly side table, Wayfair’s early Black Friday event is bursting with smart buys. But before diving into the best deals, here’s everything you need to know about Black Friday 2025, and why you can trust Standard Shopping to steer you towards the real bargains.
When is Black Friday?
This year, Black Friday falls on November 28. However, many retailers, including Wayfair, release early offers in the weeks leading up to the event to spread demand and capture early interest.
Are there early deals ahead of the main sale?
Absolutely. In fact, some of the best bargains appear well before the official Black Friday date. Wayfair, in particular, is already offering deep discounts across a range of bestselling furniture and home décor — and we’ve sifted through the noise to spotlight the strongest picks.
Now, onto the good stuff: here are the standout early Black Friday deals at Wayfair worth adding to basket now…
Early Black Friday deals to shop right now at Selfridges: designer handbags, clothing and more
Best early Black Friday deals on homewares and furniture: Sofas, dining tables and more
Best Cult Beauty Black Friday deals to shop now: Gisou, FOREO, Charlotte Tilbury and more
Best early Black Friday deals at Space NK: Augustinus Bader, Rare Beauty, Laneige and more
Best early Black Friday deals on Apple tech: Apple Watches, Airpods, MacBooks and more
Best early Black Friday deals on kitchen appliances: From fridge-freezers to stand mixers
Anaiz Solid Wood Rectangle Accent Cabinet with Storage Drawer
Much like leopard print or stripes, rattan is perennially stylish. This accent cabinet will make a welcome addition to your living room, especially at 49 per cent off. Shop the rest of Wayfair’s autumn sale for up to 70 per cent off homeware and furniture.
Was: £132
Buy now £66.99, Wayfair
Genevieve Bean Bag Chair
The Genevieve bean bag chair is like an oversized armchair just with more give and comfort and a super deep seat. The chair, which has been described by Wayfair customers as the perfect book nook, is made from plush velvet and has a frameless design that you’ll sink right into with ease.
Made with polyester beans, it’s light enough to pick up (and has a handle) so you can move to a room of your choice. Available in seven complementary colours - including a dusk pink and teal green - you can match it with your living room or bedroom decor to add some extra style or a unique finishing touch.
Was: £169.99
Buy now £133.99, Wayfair
Hollice L-Shape Desk
Available in a myriad of hues to suit your aesthetic, this incredibly practical desk offers plentiful storage opportunities no matter what your WFH set—up looks like.
Was: £359.99
Buy now £249.99, Wayfair
Petillo Swivel Velvet Office Task Chair with Adjustable Height and Padded Cushion
Support your lumbar without ruining your office aesthetics with this padded swivel chair, which is an eye-watering 65% off.
Was: £227
Buy now £79.99, Wayfair
Toulouse Metal Platform Bed frame with Canopy Frame
Fulfil your childhood dreams of a glorious canopy bed with the help of Wayfair’s early Black Friday sale. Available in Double, King and Superking.
Was: £232.99
Buy now £155.99, Wayfair
Sweni Wall Shelf
Floating shelves not only offer additional storage in a chic, gravity-defying manner, but they add a sense of luxury and depth to any space.
Was: £76
Buy now £41.99, Wayfair
95cm Faux Evergreen Plant in Pot
All the foliage, none of the maintenance. This extra-large faux plant from Wayfair will add some colour to your space without dying the minute you look away from it.
Was: £98.99
Buy now £24.99, Wayfair
Heron 3 Door Wide Sideboard
Refined elegance, for half the price. I love how the mirrors on this spacious sideboard make any room feel slightly, subtly bigger.
Was: £224.75
Buy now £106.99, Wayfair
What is Black Friday?
Black Friday is a major shopping event that originated in the US, traditionally held the day after Thanksgiving. It marks the start of the festive shopping season, with retailers offering steep discounts across tech, fashion, homeware and more — both online and in-store. Cyber Monday will end the sales on December 1.
Why you can trust Standard Shopping’s Black Friday coverage
At Standard Shopping, our team monitors pricing trends year-round to separate genuine deals from clever marketing. We focus on quality over quantity — bringing you well-researched, honest recommendations, not algorithm-churned lists. No filler, no fake RRP slashes — just real deals, flagged by real people.
