Eamonn Holmes gave a glowing assessment of Lisa Snowdon's fashion segment today by claiming it was a "foot fetish must".
The This Morning presenter was discussing the upcoming section on stylish summer sandals when he made the bizarre remark.
Ruth Langsford was shocked by her husband's awkward comment, while soap expert Sharon Marshal was left giggling on the sofa.
If that wasn't bad enough, Eamonn then claimed "all the perverts" would be watching at home.
He joked that they would be taking pictures of the feet and "doing all sorts", leaving viewers to imagine what he meant.
Eamonn said: "Lisa Snowdon is here telling you to put your best foot forward - sandals is the theme. A foot fetish must."
With Ruth and Sharon confused by his odd remark, Eamonn tried to explain himself.
"I reckon all the perverts will be out. They'll be taking pictures and doing all sorts."
Disgusted Ruth claimed her hubby had put her "right off" the fashion segment.
While giggling Sharon, who couldn't stop laughing, added: "That escalated."
The show then went to an ad break with the presenters exchanging some awkward glances.
This happened after Ruth had to correct Eamonn about a fashion faux pas.
He claimed the options for women were "either boots or wedgies".
Ruth had to point out that he meant to say "wedges" - and offered to explain the difference in the ad break.
*This Morning airs weekdays on ITV at 10.30am
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