Broadcaster Eamonn Holmes is joining GB News after 15 years anchoring ITV's This Morning.
The TV presenter and journalist, 62, will host a new programme from early 2022, GB News announced.
He said: "I've spent my career on broadcasting firsts and start-ups and GB News is one of the most exciting yet. It's just the kind of shake-up the industry needs.
"I've admired GB News from the beginning for its clever mix of punchy debate but delivered with warmth and even some fun.
"To me the greatest honour in journalism is to give a voice and respect to the unheard, and that's exactly what GB News is all about."
Alongside his wife, Ruth Langsford, Holmes has been a regular fixture on ITV's morning schedule for more than a decade.
But in November 2020 the channel confirmed the duo would be exiting the Friday show, with Dermot O'Leary and Alison Hammond taking their place.
They have continued to host the daytime programme during the holidays.
Prior to This Morning, Holmes presented GMTV and has also worked across radio, with slots on stations including Radio 5 Live, Magic, BBC Radio 2, and talkRadio.
Holmes, from Belfast, is the latest signing to fledgling channel GB News, which launched in June.
He joins on-air talent including former Sky anchor Colin Brazier, ITV News journalist Alastair Stewart, BBC journalist Simon McCoy and former Labour MP Gloria De Piero.
In November, broadcaster Stephen Dixon announced he was also joining the channel after nearly 22 years with Sky.
The news comes two months after former BBC political broadcaster Andrew Neil stepped down as the chair and host of a prime-time show on GB News.
The 72-year-old had been absent from the London-based channel since announcing a break two weeks into its launch.
He later said he "came close to a breakdown" after suffering from stress due to the station's technical problems.
For more stories from where you live, visit InYourArea.
