Eamonn Holmes reportedly grabbed the NTA won by This Morning from Phillip Schofield's hands in a row backstage at the National Television Awards.
There has been a simmering tension between husband and wife presenting duo, Eamonn and Ruth Langsford, and Phillip Schofield for a number of months.
This led to Ruth, 59, allegedly making bullying claims against Phillip, 57, and made a formal complaint.
This was after Phillip rudely cut off Ruth while she was presenting a Loose Women preview during This Morning.
It seemed to boil over at the NTAs as 60-year-old Eamonn was enraged that Phillip had hugged Ruth on stage as they collected the award for best Live Magazine show.
The Sun has reported that ITV sources have said that it was felt that Phil's actions were "disingenuous".
As the This Morning team posed with their gong backstage, Eamonn appeared to forcibly remove it from Phillip's hand as the presenters looked to have their photo taken together with the award.
Eamonn and Ruth reportedly gave Phil "a wide berth" at the bash at London’s O2 Arena, and there was ill feeling that Phillip looked to push Ruth into the spotlight as they gathered on stage to accept the award.
A source said that "it felt a bit humiliating," and was "awkward for everyone around them.
In the winners' room afterwards, Eamonn's anger became unrestrained and when Holly looked to give the statuette to Ruth, Phillip appeared to put his hand on it.
With this, Eamonn appears to take a firm grip of the award and yanked it away from Phillip.
The source continued to say that "Phil was grinning but it was obvious he was furious," while "Eamonn on the other hand was in high spirits," as "he’d made his point."
A spokeswoman for Eamonn has reportedly insisted that he has no issues with Phillip.
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