A tearful Ruth Langsford could not hide her emotions as husband Eamonn Holmes spoke about his experience with a scam advertising company.
The couple were discussing the dangers of scam adverts on social media sites and online following an interview with Martin Lewis, reports Cornwall Live .
After hearing the money-saving expert's account of his own battle with scam ads, Ruth and Eamonn revealed their previous run-ins with them.
Ruth revealed that she had been used to sell diet pills and her face had been used in the advert with her permission.
Eamonn then showed an advert that had used him to try and sell erectile dysfunction pills.
The Irishman made light of the situation stating that viewers no longer had to wonder why Ruth always looked so happy.
He continued to make jokes about the subject which left his wife in tears of laughter.
Talking about an upcoming segment about Love Island, Eamonn spoke about Curtis letting down Francesca before making another joke about the erectile dysfunction pills.
It wasn't only Ruth that was in hysterics, soap queen Sharon Marshall was seen giggling and viewers also found the situation hilarious.
One said: "Omg Ruth and Eamonn are just couple goals. Still making each other laugh [sic]."
Another added: "So nice to see Ruth laughing and enjoying life and Eamonn is just a joy to watch."
Martin Lewis had taken on Facebook in the High Court after his name or image in over 1,000 scam ads on the site and it for defamation.
The social media site agreed to donate £3m to an anti-scam charity and do more to tackle scam ads on its site.
