This Morning 's Ruth Langsford and Eamonn Holmes spoke to the mayor of Bournemouth on Friday's show, who made a plea to the British public to stay away from the beach.
It comes as the heatwave has meant huge crowds of people have been flocking to the beaches and abandoning social distancing, with shocking images of the litter left behind also circulating.
Furious Eamonn slammed beachgoers as "pigs", ranting: "What sort of pigs do this?"
Mayor Susan Phillips said: “Yesterday was chaotic, it put a lot of pressure unfortunately on all of the agencies that do work together, can work together, including our hospitals.
"Because I understand there was an absolutely chaotic problem in Bournemouth and Poole yesterday.”
She added: “I would say that the majority of people who headed to the beach were from out of town, because I know that our residents generally understand what is going on in this pandemic.
We have the elderly locking themselves [in] and keeping themselves shielded. We have vulnerable children also shielding.
We’ve been supporting the National Health [Service] through this problem and really I think it was very, very bad for people to take this risk.
"There has been threatened a second pandemic and if we only look at Wales, if we think about China, if we think about Germany, they already are seeing this.”
Susan was very clear with her message to the nation, stating: “I am saying please, stay away from Bournemouth. Stay away from Bournemouth please. Please.”
She also addressed the huge piles of rubbish left on the beach, begging: "Please take your rubbish home, but in the first instance please don’t visit Bournemouth until this pandemic and this epidemic, and our ratings, are improving.
"Because we are heading, if we carry on like that, for a second pandemic.”
* This Morning airs on weekdays from 10am on ITV
