Eamonn Holmes and Ruth Langsford left fans stunned during their latest Celebrity Gogglebox appearance.
The husband and wife duo were back on the Channel 4 show on Friday night to dish out their opinions on a week in TV.
Fans are used to seeing the pair stick by their strict pre-watershed rules on the likes of This Morning and Loose Women.
But they were able to let go while filming Celebrity Gogglebox and they certainly did that in latest scenes.
On Friday's episode, the famous faces were seen watching an instalment of BBC One's Dragon's Den.
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As usual, the Dragons' were quizzing one particular businesswoman whose pitch didn't quite go seamlessly and admitted she 'wasn't good' on the maths side of things.
After being shot down by Deborah Meaden, the contestant failed to receive any offer of investment and had to depart via the lift, leaving Eamonn and Ruth discussing what they'd do in that situation.
"Do you think when they get into the lift and the doors shut that they just go 'f**k off'?" he said to his other half, while also offering a rude hand gesture.
Eamonn asked if he thought the contestant would get in the lift and say "F*** off" while sticking two middle fingers up.
Ruth began to laugh and agreed that's what she would do if ever in that situation.
The pair then kept repeating the phrase of "F**k off" along with the finger gestures in an out-of-character outburst.
But fans found it absolutely hilarious.
"And this is why Eamonn and Ruth need to be brought back to #thismorning," tweeted one.
Another said: " "Can’t believe I have just heard Eamonn Holmes say “f**k off” #CelebrityGogglebox#GoggleBox ".
" "LIFE MADE!!!! Hearing @EamonnHolmes shout 'f**k off' and give the finger on @C4Gogglebox #CelebrityGogglebox #EamonnHolmes @RuthieeL," a third added.
A fourth said: "Omg @EamonnHolmes swore! #CelebrityGogglebox."
"Thank you @EamonnHolmes and @RuthieeL for the ‘F**k Off’ comment on Gogglebox tonight. I almost wet myself laughing. Best [part] of the program," another said.
We're pretty sure we won't be hearing any of that language when Eamonn and Ruth return to This Morning soon.
The presenters will take over the ITV show for six weeks this summer in place of regular hosts Holly Willoughby and Phillip Schofield.
It comes after fans were left outraged when they didn't present the show during the most recent half-term break with Alison Hammond and Dermot O'Leary stepping in instead.
