Eamonn Holmes started openly discussing his sex life with Ruth Langsford on today's This Morning.
Cheeky Eamonn made a filthy innuendo while chatting to Love Island star Ovie Soko, who was preparing for his first cooking segment.
When Ovie revealed he was cooking some "cheeky toast", Ruth asked her husband why she never got any in the morning.
On why he didn't give her "cheeky toast", naughty Eamonn replied: "I'm looking for that before you say I want my breakfast."
Ovie was left in hysterics and keeled over laughing when he realised what Eamonn was suggesting.
"Like clockwork my wife is in the morning," added Eamonn.
"I say 'any chance of some cheeky toast?' She goes 'no I’m starving I want my breakfast'."
Ovie couldn't stop laughing while giggling Ruth put her head in her hands in shock.
The moment was made even more awkward because Eamonn and Ruth's son was watching from across the studio.
Jack, who was sat on the sofa with Ovie's mum, covered his face with his hand.
Reminding Eamonn that their son was present, Ruth said: "Can I just say our 17-year-old son is here. Have you forgotten?
"Look at him, he’s mortified. Oh Jack, sorry darling."
Carrying on with talk of with the cheeky chat, Eamonn said: "One day son you’ll know the meaning of a bit of cheeky toast."
This nearly sent Ovie other the edge as he laughed out loud.
Pointing at the Love Island finalist, Ruth joked: "I blame you Ovie. Look what you’ve started."
*This Morning airs weekdays on ITV at 10.30am
