EA's televisual ambitions have provoked plenty of discussion today, and, rest assured, if the proposed reality TV version of The Sims does succeed, it won't be the company's only foray into television. So what would a dedicated EA channel look like? Here's a possible evening line-up...
7.30pm Games Industry Bargain Hunt Equipped with a few million pounds and an aggressive corporate agenda, EA head of acquisitions David Dickinson hits the antique market that is the European games industry. Eidos? Ubisoft? Cheap as chips!
8.00 Coronation Street: the Sims edition Katy and Martin improve their daily relationship score by making out, while Kevin starts another small fire in the kitchen.
8.30 Medal of Honor Pacific Assault: the drama series Episode Six. Frustrated by the linear nature of the war, Marine recruit Tom Conlin attempts to leave his squadron and devise his own way of beating the Japanese – with predictably disastrous consequences.
10.00 News At Ten Street 'Xtreme' news, sport and weather presented live from somewhere gritty and urban by Sir Trevor McDonald using the hip language of the street – as filtered through EA's marketing division.
10.30 FIFA Football Match of the Day Once again, EA pays a selection of the world's greatest players to re-imagine the week's key matches in a style more typical of the FIFA Football series. Tonight, Arsenal vs Bolton. Arsenal win 8-0, with seven superb overhead volleys from Thierry Henry and a Pires 30 yard screamer. Bolton, meanwhile, struggle to understand the first touch feature.
