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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

EA to take on TV

Following on from Keith's blog about Sims TV, it looks like EA have far bigger ambitions. The world's largest games publisher now wants to take on the film and TV giants. How will they do this? By making more emotional games, apparently. Also a huge international awards ceremony is planned. But does this mean better games or just more reliance on licenses?

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