Electronic Arts is riding high on excitement for "Battlefield 6," the latest in its combat action video game series. EA stock notched a record high on positive early reviews for title.
EA ran an open beta test for gamers over the weekend. More than 5 million players likely participated in the beta for "Battlefield 6," Oppenheimer analyst Martin Yang said in a client note.
The concurrent player count on Steam peaked at 521,000, proving that EA can handle a massive surge of online players without degrading the user experience, Yang said.
"We believe the record-breaking open beta participation and above-expectation game quality will keep building momentum for EA stock into BF6's release on Oct. 10," Yang said. He rates EA stock as outperform with a price target of 185.
On the stock market today, EA stock rose 1% to close at 177.91. Earlier in the session, it hit an all-time high of 178.80.
Electronic Arts has guided to sales of 10 million to 12 million units of "Battlefield 6" for fiscal 2026, but forecasts are moving to 15 million or more after the positive response, Jefferies analyst James Heaney said in a client note. He rates EA stock as buy with a price target of 200.
EA Stock Up Since Q1 Report
Meanwhile, the official reveal for a rival game from Activision's "Call of Duty" series is scheduled for Aug. 19. Microsoft owns Activision.
On July 30, EA stock jumped after the company posted better-than-expected results for its fiscal first quarter ended June 30.
The Redwood City, Calif.-based company earned an adjusted 25 cents a share on net bookings of $1.3 billion in fiscal Q1. Analysts polled by FactSet had expected adjusted earnings of 11 cents a share on net bookings of $1.2 billion.
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