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Operation Sports
Operation Sports
Asad Khan

EA Reports Lower Sales and Revenue in Q2 Despite Sports Franchise Growth

EA announced its financial results for the second fiscal quarter, which ended on September 30, 2025. Surprisingly, the report reveals records of decreases in sales and revenue, even though they’ve seen considerable gains in Madden NFL and EA Sports FC franchises. Net bookings for the quarter were $1.818 billion, which is down 13% year-over-year. EA says that the higher net booking numbers last year were due to the “extraordinary release” of College Football 25. 

EA Doesn’t Seem Worried

Despite the drop, EA’s flagship sports game continues to drive meaningful engagement and sales. According to EA itself, Madden 26 saw a rise in returning players and higher bookings compared to last year, while EA Sports FC 26 achieved mid single-digit growth over its predecessor. Apex Legends also returned to form, posting double-digit growth in net bookings. Of course, you can’t forget about recent launches like Battlefield 6 and skate.

There’s also the fact that most of this financial performance won’t hold much weight in the near future. As the company is currently in the process of getting acquired for $55 billion by a private consortium, EA won’t have to disclose quarterly earnings or issue forward-looking guidance to investors anymore. It will become a private matter entirely. Once this acquisition is finalized, EA’s financial details will become less transparent, available only through internal or limited private reports.

The quarterly cash dividend turned out to $0.19 per share, and EA also repurchased 2.3 million shares worth $375 million during the quarter. While revenue has certainly dipped, the stability of EA’s core sports franchises, combined with strong live-services titles like Apex Legends and Battlefield 6, suggests that the long-term strategy centers around increasing engagement as much as possible. It will be interesting to see how the next year unfolds for EA and its private investors.

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