Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Lifestyle
Robert Dex

E L James describes ‘wild ride’ of Fifty Shades of Grey as she launches new competition

Fifty Shades of Grey author EL James has described the “wild ride” of becoming a best-selling author as she prepares to judge a new competition inspired by the raunchy trilogy.

The writer, who sold more than 150 million copies of the books, said she has been stunned by the success of Fifty Shades over the last 10 years.

“I have to say it’s been a wild ride. After a decade, I feel people understand the Fifty Shades experience better than ever, and appreciate the validity of their own desires, and are no longer shy to express them. And that’s to the benefit of all of us.”

The competition, organised by online adult shop Lovehoney, asks entrants to submit their own poems, songs, stories or artwork about a scenario similar to those in the books.

James said: “As long as it’s safe, sane and consensual, don’t be afraid to voice the fantasies that give you the deepest thrill.”

The competition, called Fifty Shades of Grey Your Way, is partly inspired by the fan art produced by her readers over the years.

“I want to tap into the creativity and energy of lovers who have enjoyed the Trilogy and to discover where their imaginations and desires will take them.

“Over the years I’ve seen some extraordinary fan art and heard some amazing songs… I can’t wait to see what entrants come up with.”

The competition runs until July 24 and the winner, who will receive £1,000 worth of Lovehoney products, will be announced in summer.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.