Only one-in-six smokers has converted to the e-cigarette, new data reveals today.
As the chart below shows, most of the UK's current smokers are not fans of the product - despite their supposed benefit as "electronic substitutes for the cancer sticks of old".
78 per cent of current smokers have either used e-cigs and disliked them, or never won't to try them, while 8 per cent haven't used them yet but think they may in the future.
Yet working out the benefits of the e-cigarette is not quite as simple as this donut chart suggests.
Along with the 1.3m current smokers using e-cigs, nearly 850,000 ex-smokers are using it too.
The question is whether these ex-smokers would be smoking real cigarettes if it wasn't for e-cigarettes, or whether they might start again as they become regular users of the new fad.
Time will tell, but one thing is clear: the 'e-cig revolution' is closer to a media-made myth than a true change in people's behaviours - at least so far.
