Dyson has launched a “Fluffly” cordless vacuum cleaner which it claims to be the next step in cleaners with a soft paint-roller-like brush.
The new brush head is covered in a soft, padded nylon, interspersed between traditional bristles and is designed to be much more effective at picking up fine dust. To the touch, it’s weirdly stroke-able - not something usually associated with a vacuum cleaner.
The Fluffy head is part of a revamp of the British manufacturer’s cordless vacuum line, which all now use its V6 motor. The front edge of the brush is raised to avoid simply pushing debris around, while the soft nylon grips the solid bits and flings it into the suction tube, while the brush is removable and washable.
“We’ve invested more than £250m in developing our own patented motor which spins at up to 110,000 rpm,” said founder James Dyson. “The power-density that this provides means our machines remain nimble while providing more power than any other.”
Battery life is around 20 minutes, though Dyson claims that due to its easy to use gun-like trigger mechanism, 20 minutes of operation is enough to do the whole house. A charge takes three hours, but doubts still remain over the handheld’s battery life beyond a year – a replacement battery might be needed, much like smartphones over two-years old.
Dyson has also launched a new top of the range cordless cleaner called Absolute, which claims to boost power over older models by 150% and drive trampled in dirt from carpets with a new motorised head.
The new cordless V6 range starts at £299, with the V6 Fluffy costing £399 and the V6 Absolute costing £450, which is significantly more than competitors from Vax and Bosch costing approximately £250.
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