Hot on the heels of the reveal of its first laser-guided vacuum, Dyson has launched another innovative product to make your home safer to live in.
The firm's new air purifier is capable of busting the dust and allergens such as pollen from your living space.
It can also impressively track down and kill bugs including the H1N1 flu.
And it has the rather clumsy and lengthy name of Dyson Purifier Hot & Cool Formaldehyde.
That’s because one of its chief targets is one of the most terrible dangers that lurk in our homes – a chemical called formaldehyde.
This colourless gas can cause asthma-like respiratory problems and skin irritation.
It is sometimes released by furniture and wooden products containing formaldehyde-based resins such as plywood and fibreboard.
It's also found in insulating materials and do-it-yourself products such as paint, wallpapers, varnishes and even household cleaning products.
These harmful particles are very hard to capture as they are incredibly small.
Thankfully, Dyson believes it has come up with a way of making sure you don't breathe them into your lungs.
The firm's Selective Catalytic Oxidisation (SCO) filter continuously destroys formaldehyde at a molecular level.
Dyson says that this latest purifier constantly monitors levels of such pollutants and sets about destroying them when discovered.
The tech pioneer said the device been built to ensure precise sensing of the pollutant for the lifetime of the machine.
Its design uses billions of atom-sized tunnels which trap and destroy formaldehyde, breaking it down into tiny amounts of water and CO2 .
It then regenerates from oxygen in the air to keep destroying it continuously without ever requiring replacement.
The purifier also includes the existing PM10, PM2.5, NO 2, VOCs, temperature and humidity sensors featured on previous models.
You can constantly check the levels of pollution, temperature and humidity using the free Dyson Link app.
The device comes with magnetised remote control can be neatly stored on top of the machine and supports voice control by Google Assistant, Alexa and Siri.
Another plus point is the latest purifiers have been made to be much quieter than before.
And thanks to Dyson Air Multiplier Technology, the machine can project purified air to every corner of the room.
Having a clean environment is a serious benefit to our health, especially now we are all working from home.
We now spend as much as 90 per cent of our time indoors and are estimated to breathe up to 9,000 litres of air and
Alex Knox, Vice President of Environmental Care at Dyson said: “The off-gassing tendency of formaldehyde means that it can go undetected in a home for years. Dyson has engineered a machine that provides accurate and successful sensing, capture and destruction of the pollutant.
"Our solid-state sensor doesn’t dry out overtime, lasting the lifetime of the machine. The COVID-19 pandemic has raised global awareness about the air that we breathe and Dyson’s commitment to providing cleaner air through innovation and technology remains at the forefront of our mission.”
Dyson Purifier Hot & Cool Formaldehyde goes on sale soon in White/Gold and costs €649 from Dyson.ie
