As technology goes, Dyson is definitely up there with some of the best brands.
Whether you're after a vacuum cleaner, a hairdryer or a heater, you can always rely on the brand to deliver quality products.
So you can only imagine how chuffed people were to hear that, after years of waiting, Dyson has finally released a pair of straighteners. Woohoo.
Dyson describes the product as 'The only straightener with flexing plates that shape to gather hair.
The straighteners use manganese copper alloy plates flex around your hair to gather it. According to Dyson, 'this extra control allows you to create the same style but with less heat - and half the damage.'
Sounds pretty impressive, right?
Unfortunately the price tag is just as impressive, and a pair of these bad boys will set you back £399 - something which hasn't gone unnoticed by fans of the brand.
"Oh man. I wish I could buy this, but I can’t even afford the air wrap," said one shopper.
Another wrote: "Does @Dyson think I’m rich or something?????? I can’t afford even HALF of your straightener."
"Does @Dyson really think we have $500+ to spend on blow dryers and hair straighteners??" asked somebody else.
Price aside, people seem really impressed with the product, and many can't wait to try it out.
"Thank you for developing another product to help us maintain healthy hair! Looking forward to trying to maintain my colour without high heat!!" praised one fan.
"Oh my gosh! Love my blow drying now I need this," said somebody else.
"So here for this" exclaimed Love Island's Lavena Black.
"TAKE MY MONEY DYSON! A great addition to my blow dryer and Air Wrap," wrote yet another excited shopper.
Will they be worth the price tag? Only time will tell.
