An ex-soldier who is dyslexic claims he was 'humiliated' at Currys PC World - after asking for help to repair his laptop.
The retailer has been blasted by 37-year-old Richard Ashton, who has lodged a formal complaint with store bosses over his treatment.
He visited the Currys PC World store in Nottingham city centre last month to get his laptop repaired, MirrorOnline reports.
Firstly, he spoke with tech support and was given a number to call, but was then told to return to the store.
On revisiting to outlet, he was passed on to two senior staff members who said the phone lines were too busy and he could only get help by emailing.
Mr Ashton said: "They kept insisting I had to email them, so I had to point out that I was dyslexic. I asked if there was any sort of disability line or form I could use, so that I could get the help that I needed.
"The response I got, was 'that's your problem'. I was in front of several other customers and it was completely belittling and humiliating."
He said he spent hours each day on the phone trying to escalate his complaint on discrimination, reports NottinghamshireLive.
"[Currys PC World] have refused to offer me an apology saying 'they don't do that'," he added.
"At one point I was passed on to six different departments, but it just seemed like no one was interested, they didn't get the severity of it. I lodged a formal complaint and was told it would be dealt with, and I would get a call, but I never did.
"I was just trying to ask for help, but as a 37-year-old ex-soldier, I have never felt so small or humiliated," he added.
"I just had to leave the store, but in a society where discrimination is so unacceptable, how can this still be happening?"
A spokeswoman for Currys PC World said: “We were very sorry to hear of Mr Ashton’s in-store experience.
"All of our colleagues receive Vulnerable Customer training and we are committed to ensuring that all of our customers are treated fairly and their needs are considered at all times.
"We take all suggestions of mistreatment seriously and after a comprehensive investigation we believe Mr Ashton was treated with the correct care and attention, and that the store team clearly explained the steps needed to repair the out of warranty item.
"Before Mr Ashton departed our store, our colleagues discussed the different methods available to the customer to obtain further help with his repair and Mr Ashton assured the colleague he was happy with the information provided.
"As a gesture of goodwill, Mr Ashton’s laptop has been fully refunded.”
