Bob Dylan fans weren't impressed when he went electric in 1965. They were even less chuffed when he signed a deal with Starbucks to sell a new album exclusively through the high street coffee chain.
So how will they react to the news that Dylan is to host his first ever radio show?
Bob Dylan. Photograph: AP
We can only hope it's less shambolic than his live performances. One thing's for sure - he's not short of a story or two to share with his listeners, and it's unlikely to include phone-in competitions such as Honk Your Horn or "snooker on the radio", which can only be a good thing.
But what will be the first song on his play list? Neil Young? The Band? Phil Collins? He's never done this sort of thing before, so he could probably do with some inspiration. Go on, inspire him.