Dutch paper makes success of integrated newsroom

What does the future hold for integrated newsrooms? Oliver Luft of journalism.co.uk has been finding out by taking a tour of the Dutch paper, de Volkskrant, which is a year down the road from full convergence. "I like to think of us as an online newspaper that prints an edition once a day," said Pieter Kok, publisher of the broadsheet (which sells 300,000 print copies a day). "The multi-media approach is quite simple, if customers change their approach to news then we change with them." He claims that the 15-year-old digital user and the 50-year-old print reader know the same amount about the news of the day. Kok says the paper's website gets 1.1m unique visitors and 25m page views every month. Every Telegraph journalist should read this piece. (Via )