Dunelm shoppers have become slightly distracted after the retailer shared a post on Instagram intended to highlight a new luxury bedding set.
But while the Kington Duvet Set was certainly worth a click through, there was something else in the picture that caught the attention of interiors fans.
Taking to Instagram, Dunelm shared a photo, originally posted by Shade (_homeofshade), of its Kington Duvet set, but its followers quickly focused on something else.
Alongside the photo, the retailer wrote: “It definitely feels like a duvet day... a Dorma duvet day to be precise!
“@_homeofshade styles our NEW Kington Duvet Set with the Genevieve bedspread for perfect luxurious layering!”
However, it's not the bedding shoppers are paying attention to but the bedside cabinets instead.
While some praised the bedding, which they labelled “dreamy” and “stunning”, others concentrated on other items in the room.
Among the comments, one shopper said: “Where are the bedside cabinets from please?”.
Another followed suit and wrote: “Where are the bedside tables from please?”.
Some shoppers also heaped praise on the bedside lamp and the bed itself, with one person writing: “Where is the bed from please?”
A second said: “When is the dorma purity lamp coming back in stock please?”
Another added: “Love the bed can you tell me is it a bed you sell and the name please thank you”.
Dunelm’s Dorma Purity Kington Natural Duvet Cover and Pillowcase Set is priced from £60 for a single and is available via the retailer’s website.
Shop the full Dunelm bedding range here.
