Dunelm shoppers were left distracted after the retailer shared its new rattan headboard online.
While lockdown has now lifted, the retailer continues to keep shoppers updated on its homeware items through social media.
Taking to its Instagram page, Dunelm shared a photo of its Rattan Wicker Headboard, but its followers quickly focused on something else.
Alongside the photo, the retailer wrote: "Our NEW Rattan Wicker Headboard will transport your bedroom into a tropical paradise.
"Top tip: Add some greenery to complete the jungle look!"
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However, it's not the headboard shoppers are paying attention to but the duvet set featured in the photo instead.
While some praised the rattan headboard, which they labelled 'gorgeous' and 'beautiful', others concentrated on other items in the room.
Among the comments, one shopper said: "I have got this bed linen it looks amazing on!"
Another followed suit and wrote: "Love the palm print!"
A third added: "Oooooo that is pretty, with the bedding too."
Some shoppers also heaped praise on the rug featured in the photo. with one person writing: "Hi do you sell this rug too?"
Dunelm's Cane Rattan Wicker Headboard is priced at £159 for a single and is available via the retailer's website.
The bedding show in the photo is the Xenia Palm Reversible 100% Cotton Duvet Cover and Pillowcase Set, which is priced at from £15. You can buy it here.