Dunelm shoppers were left distracted after the retailer shared its new luxury bedding set online.
The retailer frequently keeps shoppers updated on its homeware items through social media .
Taking to its Facebook page, Dunelm shared a photo of its Malini Black Tufted 100% Cotton Duvet set, but its followers quickly focused on something else.
The photo shows off the duvet set - with a gorgeous, grinning Border Collie laying across it.
But it wasn't the bedding shoppers were paying attention to but the dog instead.
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The photo has racked up hundreds of likes and many comments, most of which were Dunelm shoppers sharing photos of their own pets or praising the dog shown in the image.
While some shoppers did praise the bedding, which they labelled “lovely”, others concentrated on the dog.
Among the comments, one shopper said: “Aw she’s a cutie”.
A second wrote: “So cute”.
A third added: “Awww co-ordinating animals please can I transfer to the animal dept. Bless”.
Others heaped praise on the bedding and said: “Lovely bedding!”
Another wrote: “I like this!”.
A third said: “Where's the bedding from love it”.
Dunelm’s Malini Black Tufted 100% Cotton Duvet Cover and Pillowcase Set is priced from £40 for a single and is available via the retailer’s website.
