Motorcycles have always sat somewhere between mobility and identity. They get us from point A to point B, sure, but for most riders the machine is also an extension of who they are. The color, the sound, the stance, the gear you wear on top of it all. It’s personal. And if there’s one group of riders who treat their bikes like rolling badges of honor, it’s Ducatisti. Ducati knows this, which is why marking its 100th year isn’t just about bikes or racing. It’s also about style.
Enter The Origin Collection, a three-capsule apparel line built around the idea that fashion has always been part of motorcycling culture.
The collection is split into three themes called Heritage, Icon, and Tomorrow. Each one highlights a slice of Ducati’s past, present, or future, and all of them tap into the emotional side of owning a Ducati. These aren’t just clothes with logos. They’re meant to mirror the same pride people feel when they throw a leg over a Ducati, whether it’s a vintage bevel-drive twin or the latest Panigale.
The Heritage capsule is the most nostalgic of the three. Designed with Drudi Performance, it pulls from Ducati’s early visual identity, especially the Giugiaro logo created in 1977. The headliner is a Dainese-made leather jacket available in black for men and white for women. It uses cowhide, meets modern safety certifications, and comes in perforated and non-perforated versions. It’s clearly meant for riders who love the retro Ducati aesthetic but still want updated protection and comfort. Alongside the jacket are polos, sweatshirts, and T-shirts for both men and women, all carrying that large Giugiaro script across the back. It ties the line together and delivers the kind of bold branding that 80s Ducati fans will immediately recognize.
Move over to the Icon capsule and the tone shifts to something more casual. This one also comes from the Drudi Performance studio, but instead of leaning hard on one era, it blends various Ducati logos and design indicators from across the brand’s history. The pieces here are meant for everyday wear rather than riding days. The Icon leather jacket is the key item, made from soft-finish leather designed to age naturally. Instead of trying to look flashy, it keeps things clean and simple, which is a style Ducati has used often, especially in its lifestyle collections.
The Tomorrow capsule looks ahead instead of back. Ducati reworks the Giugiaro logo into a repeating geometric graphic, giving the capsule a modern, almost futuristic feel while still keeping that unmistakable Ducati character. It’s a limited-run set made up of caps, polos, hoodies, and shirts in red or black. This capsule is more experimental, hinting at where Ducati design might go next without losing the roots that riders still connect with.
Every item in The Origin Collection includes a QR code that links to Ducati.com. It brings up more information and a launch video that walks viewers through the full range. With Ducati marking a full century, it makes sense for the brand to celebrate not only the machines but also the lifestyle surrounding them. For a company whose fans wear their passion as proudly as they ride it, a collection like this lands right on target.
Source: Ducati
