Iconic Irish brand Sudocrem will no longer be made in Ireland as its owner announced the closure of it’s Dublin plant with the loss of more than 100 jobs.
The medicine cabinet staple, used to treat nappy rash and other skin conditions, was invented in 1931 by Dublin pharmacist Thomas Smith.
The classic formula has remained unchanged and the 34.4 million pots sold worldwide every year have been manufactured in Baldoyle, north Dublin, since 1984.
The cream, used by generations of Irish families, is made by Teva Pharmaceutical.
A spokesperson for Teva Ireland said: “On Thursday we met with employees at our Baldoyle plant to inform them of the proposed closure of the site, as part of a wider programme to optimise our global manufacturing network.
“We know that this news is disappointing for many, but we’ll do everything we can to support all our affected employees throughout this process.
“We’ll continue to have a strong presence in Ireland through our respiratory manufacturing plant in Waterford in addition to our commercial activities, and we remain fully committed to the Irish market.”
It is understood production at the Baldoyle site will end in 2022 and move to Bulgaria.
Sudocrem hit the headlines earlier this year after a pot of the Irish-made cream was seen in the background of a saucy selfie posted by pop queen Madonna.
The globally recognised product is sold in over 50 countries to soothe cuts, grazes, bed sores, sunburn and eczema.
Teva employs around 800 people in Ireland and has three sites in the Republic and one in Northern Ireland.
The company’s commercial team is based in Swords, north Dublin.
It’s Waterford site makes respiratory products for the US and around 30 other markets. It includes an onsite research and development centre.
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