A Dublin man had a lifelong dream shattered on Wednesday when Tesco Ireland refused his request to receive a "life supply" of its lager.
Eoghan Gardiner was left "absolutely devastated" when he was sent a letter in the post from the company who had rejected his plea despite what seems like a very convincing first letter to the supermarket chain.
The Dubliner said that the lager had helped him host "many a whopper session" but sadly, this wasn't enough to help secure, what would surely be, tens of thousands of cans for himself and the lads.
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The letter starts with Tesco thanking Eoghan for his continued support.
They say: "We are delighted that Tesco lager has helped you have 'many a whopper session'.
"Additionally, we are glad that you and 'alla the Parmo boys always get Tesco lager whenever there's a gaff' and that the price is to your satisfaction or 'cheap as chips' as you put it yourself while still managing to produce a product of 'proper bleeding quality'."
But despite sending photos of him "and the boys on the piss", Eoghan's endeavor to hook himself up for life were declined.
Tesco added: "Unfortunately, we regret to inform you that we must decline your request for a lifetime supply of Tesco Lager as it is not financially feasible for our company at the moment.
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"I've sent the photos that you attached with your initial letter back to you, understanding that 'these photos of me and the boys on the piss' hold a level of sentimental value to you."
Have you ever received a letter like this from your favourite food or drink company? Let us know in the comments.
