A pair of Dublin families are set to be the stars of Aldi's latest advertising campaign.
Therese and Peter O’Reilly from Knocklyon and Fiona Halligan and Carol O’Brien from the South Circular Road are about to be seen across the capital and on national TV.
Therese and Peter will be seen across TV and heard on radio and will also feature alongside Fiona and Carol in press, digital and in-store point of sale adverts.
The Swap and Save campaign tracks their shopping spend over eight weeks – four weeks shopping as usual, and four weeks shopping at Aldi.
Their receipts are then analysed to see how much they saved.
John Curtin, Group Buying Director at Aldi Ireland said: “Our Swap and Save advertising campaign is clearly resonating with Irish customers, reminding shoppers about the saving that can be made by swapping their weekly shop to Aldi.
"Our next group of Irish families have taken the Aldi Swap & Save Challenge and made huge savings on their weekly grocery bill.
“There’s no compromise on the quality of products and our comprehensive range ensures families can do their full weekly shop."
.jpg?w=600)
