Dublin City Council have been accused of "grossly underestimating" the cost of the new tax being introduced for the use of sandwich boards by businesses in the city centre.
A charge of €630 to have a sandwich board in the city centre will be implemented from September 1.
But city centre business group DublinTown claims that there are further charges surrounding the application form.
It requires details on lampposts bollards, fire hydrants, manholes, cycle stands, litter bins and all ‘in situ’ items of street furniture.
DublinTown claims such details will require the engagement of an architect and will bring the actual cost of the license to approximately €2,000.
CEO of DublinTown Richard Guiney said: “Dublin City Council appears to have lost focus with the imposition of this new tax.
"Businesses don’t know how the fees have been derived or how architectural drawings, which include fire hydrants, lampposts etc, could possibly be required for permission to place a removable temporary sign outside their door.
There are many issues of street clutter on the streets, most of which is under the direct control of DCC. These are not being addressed.
"So why are Dublin City Council seeking the imposition of further excessive costs on the business community before attempting to get their own house in order?”
