Aussies have superior fashion — and while we’re (not) totally unbiased when we say that, we’re pretty certain that it’s been proven thanks to celebs rocking our local labels time and time again. And this time, icons like Dua Lipa, Alix Earle, Kaia Gerber and Ashley Park are turning to one of our most Insta-worthy activewear brands — and it doesn’t have the hefty designer price tag like you’d assume.
The Aussie activewear brand we’re talking about is Sydney brand Crop Shop Boutique, otherwise known as CSB. It’s gone viral thanks to its distinct gymwear and loungewear that heavily focuses on fashion rather than solely functionality.
Dua Lipa has been spotted repping the brand on Instagram in recent months, often seen in sleek gym selfies and mid–Pilates or yoga poses. Her go-to style seems to be the Freedom Micro Crop ($69.99), a halter style scoop neck crop with a thin band holding everything together at the back.
Definitely one for low-impact workouts, but it’s super cute.
Content creator Alix Earle is another it girl who has been spotted in the Aussie athleisure brand. She posted a photo on her Instagram in a pastel pink CSB activewear set, and has rocked a white sports bra from the brand in one of her TikTok vlogs.
Hey, if it’s good enough for our Dancing With The Stars diva, it’s good enough for me.
Kaia Gerber’s style of choice is one of the brand’s best-selling styles, the Celine Crop ($69.99). With a plunging V neckline and backless halter style, it’s the kind of top that blurs the line between activewear and everyday wear — the sort you could spot at a Pilates class or on a coffee run.
That’s exactly what founder Rachel Dillon aimed to create with CSB.
“I wanted to create pieces that made women feel good, like they could walk into the gym and then to brunch, without needing to change,” she said in an interview with Forbes.
“There was this huge gap between style and performance, and CSB was my way of filling it.”
It’s in high demand, too. According to the brand, they’ve experienced over 113 per cent growth in the past 12 months.
Other than activewear, CSB also has a collection of loungewear and ready-to-wear athleisure that doubles as the perfect ‘jeans and a nice top’ attire. Emily In Paris actress Ashley Park posted to her Instagram Story in one of the brand’s strapless tops — a structured yet stretchy design that fits right into CSB’s signature aesthetic: sporty silhouettes with a polished, fashion-forward edge.
Want to recreate the look? We’ve found the pieces our favourite it girls are wearing.
Celebs Spotted Wearing CSB
Dua Lipa
Dua Lipa’s no stranger to Crop Shop Boutique. Our favourite Pilates Princess has posted to her Instagram wearing a bunch of sets from the brand, and we’ve hunted down all of them, from sports bras to flare leggings.
Alix Earle
Alix Earle’s pretty in pink set is part of CSB’s Form range, a light compression and high-stretch fabric that’s designed to be worn all day long.
Kaia Gerber
Kaia Gerber opted for CSB’s signature silhouette, the Celine Crop — a plunging, open-back design that’s equal parts sporty and sleek. It’s simple, sculpting, and subtly sultry.
Ashley Park
While the other girlies have gone for cropped tops and sporty sets, Ashley posted to her Instagram Story in the Terry Longline Bandeau (with a salad dressing that looks bloody delicious, mind you).
BRB, going to go add all these to my cart.
Image credit: Alix Earle / Dua Lipa
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