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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

DS for the ladies?

It's not just Aleks then - apparently women love the Nintendo DS. Bloomberg reports that Nintendo has raised its DS shipment forecast by 40% for this year due to demand from US and female gamers in Japan. Apparently female membership of Club Nintendo, part of the website marketing, has risen by 7 percent since the launch in Japan on Dec 2. Will we see similar female participation when DS launches in Europe? Chances are it will appeal to women more than Sony's more techy looking PSP, but will Nintendo's mix of cute and cult appeal here as much as it did in Japan?

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