It's hard to believe but there are still people wandering the streets who don't own a Nintendo DS. The console manufacturer is obviously keen to stamp this sort of behaviour out so its opened 30 DS centres in shops around Britain. From the press release:
These new centres will offer anyone the opportunity to learn more about Nintendo DS and its exciting range of software through a number of new and exciting ways including videos, TV commercials, demo games to play on the DS. Centre itself and most exciting of all, current DS owners will be able to download demo software to play on their own Nintendo DS.
Brain Training, Sight Training, More Brain Training, Big Brain Academy, Mario Kart DS and 42 All Time Classics are the titles currently available for free demo downloads - the code stays on your machine until you switch it off. Stores currently housing the DS showcases include Asda, Argos, HMV, Game and Zavvi - there's a list of participating outlets here.
Each site will also offer free Nintendo Wi-Fi connection so if you already own one, not only do you get free demos you also get to hang around playing online games. It's like Apple Store for the hoi polloi.