A Glasgow brewery has cheekily jumped onto a promotion by another brewery, offering free pints to those who took part in their rival's giveaway.
Yesterday, Glasgow Live reported that Innis & Gunn were offering the chance to 'steal' one of their famous glasses, a habit which has become something of a tradition associated with the beer makers, who have a permanent home on Ashton Lane.
However, not wanting to miss out on the action, Glasgow's own Drygate have chipped in - offering anyone who got their hands on an Innis & Gunn glass a pint at their brewery - on the house.
Those who've nabbed a free glass will be treated to a pint of Drygate Beareface Lager, which is made of various elements associated with traditional pilsners and IPAs.
In a tongue-in-cheek open letter, the team at Drygate said: "We were just about to announce our shiny new rebrand. We had the press release ready to send and everything.
"But then you rolled up. You came to Glasgow, with your truck full of beautiful glasses and your offers of free lager. Stealing our thunder.
"We see you, Innis & Gunn. You poked the bear. Challenge accepted.
"We’ve stolen the best bits of lagers we love, to create Bearface. The all-malt base and soft water of a Czech pilsner, the biting snap of a German pils, and from India pale lagers, a load of North American hops. But we hadn’t designed a glass for it yet.
"We like your glasses, so now we’re stealing them too.
"We’ll even steal your offer. Anyone who nicks an Innis & Gunn glass from your truck can bring it down to Drygate, and we’ll fill it with our delicious Glasgow-brewed lager, instead of your… *checks notes* …delicious Glasgow-brewed lager. They can even look out the window and see where most lager gets brewed in Glasgow."
Responding to the open letter, Robb Hamlin of Innis & Gunn said: “What can I say? Wow! The people of Glasgow exceeded all expectations. 2,000 glasses in less than 25 minutes is a superhuman effort. For those who managed to nab a voucher for a free pint too, we’re looking forward to welcoming you to our newly launched Brewery Taproom in Ashton Lane from tomorrow.
“Also huge thanks to our friends over at Drygate for helping us get rid of our glasses so quickly, and for the compliments they’ve been giving us on their social media. Our glasses are specially designed so that our beer tastes best from our glass, but we’re sure yours will fare just fine. Hopefully.
"Good luck with your rebrand and we’d welcome a wee tap swap in our respective Glasgow bars, so please get in touch.”
Love a bit of food and drink chat? Then sign up for our weekly newsletter - delivering the tastiest foodie news to your inbox every Thursday.
