Drivers are in line for a four-figure payout if they switch to public transport for their commute.
That's after a new trial was announced designed to cut both congestion and pollution, and it could result in a chunk of cash in your pocket too.
Initially aimed at people in Coventry, the pilot program offers drivers as much as £3,000 to move to public transport, electric car hire or a bike-sharing scheme.
The cash gets credited to a travel card as well as a smartphone app and can be spent on types of transport that cut pollution.
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The idea is to find out how much you need to offer drivers to change their commuting plans.
The scheme was presented during a West Midlands Combined Authority meeting - saying the idea was to "stimulate a long-term sustainable shift in travel behaviour".
John Seddon, head of transport and innovation at Coventry City Council, said the plans will start with about 100 drivers, and be funded using a £20million Department for Transport award.
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"We see it as a variant of scrappage schemes of the past but rather than trading in an old car for a newer one, it is trading in the car for the ability to use other modes of transport," he said.
"For it to be fully effective we would want people to make the commitment where the car was at least surrendered for a particular time."
