Ahead of Sunday’s much anticipated Carabao Cup Final between Aston Villa and Manchester City at Wembley Stadium, Carabao Energy Drink has announced it is set to launch a ‘half and half can’ for fans to purchase and enjoy during the competition.
The can, inspired by the iconic ‘half and half scarf’, a staple of merchandise stalls outside football stadiums, has been specially designed with Sunday’s finalists in mind, giving fans a taste of what they can expect when they cheer on their team.
Although the cans are not yet available to buy, if there is enough consumer demand, the brand is hopeful that they will be available for fans to purchase outside stadiums next season.
Never one to shy away from originality, Carabao Energy Drink continues to surprise fans as they gear up for the showpiece Wembley final on Sunday. With previous draws decided by John Barnes and Ray Parlour in a Morrisons supermarket and Piers Morgan at the Emirates, the brand continues to find new and creative ways to connect with fans by doing things a little differently.
Chief Marketing Officer of Intercarabao UK&I, John Luck said: “We’re looking forward to allowing supporters to enjoy a great tasting pre-game energy drink in a can that is fit for the occasion.
“We want to give fans visiting Carabao Cup matches the best matchday experience possible, and what do football fans love more than merchandise that shows support for their team?”
Alongside the innovation of energy drinks, Carabao is currently in the third year of its partnership with the EFL, which includes the title sponsorship of the Carabao Cup, and remains an official Global Partner of Chelsea FC.
