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Birmingham Post
Birmingham Post
Business
Jon Robinson

Dragons' Den star Steven Bartlett 'really emotional' after agreeing latest deal

Dragons' Den star has revealed he became "really emotional" after being told his latest deal had gone through.

The Social Chain co-founder has partnered with Her Majesty's Prison Service for his The Diary Of A CEO podcast series to be streamed in prisons cells across the country.

He has previously struck similar deals with the likes of British Airways.

READ MORE: Dragons' Den star Steven Bartlett reveals how he makes $1.2m a year from his Diary of a CEO podcast

Writing on LinkedIn, Mr Bartlett said: "Today I can announce that we've partnered with Her Majesty's Prison Service to bring The Diary Of A CEO to prison cells up and down the country providing thousands of young people and young adults with inspirational content via in-cell technology!

"I've had the great honour of chatting to some of the world's most inspiring leaders, entrepreneurs, authors, therapists and athletes on The Diary Of A CEO over the years.

"Their stories of salvation, over-coming, turning their lives around and striving to create a better future have inspired me beyond measure.

"If these conversations can change my life - I really hope they can help to inspire inmates up and down our country that are often fighting battles of their own.

"When I heard this partnership was completed and The Diary Of A CEO was now streaming in prison cells nationally, I felt really emotional - for me it really made all the hard work our team put in feel even more worthwhile."

"Thank you so much to everyone that tunes in - it's your support that allows us to do this!"

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