The news that Dr Kawashima - the man behind the insanely successful DS games - has no time for games, even his own, is a potential embarrassment for Nintendo. Even if it wasn't the main factor you can't argue that the inclusion of a doctor's name on the box helped legitimise the software with the wide audience of non-gamers it attracted. Will Kawashima's revelation harm future sales? Or is the Brain Training brand here for the long term?
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Dr Kawashima not a gamer
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