The acquisition marries the two UK-based companies’ expertise in full-service digital marketing and website creation, along with their dedication to delivering excellence and cost-efficiency in the online sphere.
Their combined client lists currently include SMEs and corporate clients throughout the UK. The companies share similar strengths, with extensive knowledge and proven results in achieving a return on investment for digital spend.
Shared passion
Founded in 2008, DPFOC (Driving Profitability For Our Clients) is a research-led digital marketing agency with an international client base.
IDF – Innovative Digital Foundations – was founded in 2007 and is a successful digital agency with an extensive UK client base.
Both agencies have similar profiles and a passion for delivering effective digital marketing solutions, which include SEO, pay-per-click advertising, remarketing, content (including video) creation and social media for businesses in the UK.
Best-practice strategies
DFPOC aims to be at the vanguard of digital best practice, keenly researching trends for the most useful and innovative solutions.
Of the acquisition, Eddie O'Driscoll, managing director of DPFOC, said: “During initial discussions with IDF Marketing it became clear there were obvious synergies between our business operations. This means DPFOC now hosts the full range of digital marketing services to clients throughout the UK. The acquisition of IDF Marketing's UK operations further enhances the organisation’s client base here in the UK.”
IDF Marketing managing director Kevin Meaney added: “DPFOC will ensure IDF Marketing's UK clients are perfectly positioned for further growth in the UK. Our existing UK clients will now be able to take advantage of the additional knowledge of UK markets DPFOC brings to the table.”
