"DoubleClick's decision to look for potential buyers could lead to a breakup of the marketing company's array of businesses, analysts say," reports today's Wall Street Journal.
"Doubleclick isn't expected to be sold in one piece because its businesses are diverse... the company's decision comes as internet advertising is booming anew. But DoubleClick isn't necessarily going to benefit."
"That is because DoubleClick, once known primarily for developing technology that delivered ads to web pages, has found that business increasingly challenging. Big online companies such as Time Warner's America Online and Yahoo do much of this work on their own."
Could be tough times ahead for DC.
