On the eve before Donald Trump receives a classified intelligence briefing on his route to the White House, he had one important job to do.
The “equality pledge”, two paragraphs on his Facebook page, are an attempt to woo any voters who might have concerns that the future possible president does not consider that all Americans are born equal.
“[…] as your President I will be your greatest champion. I will fight to ensure that every American is treated equally, protected equally, and honored equally,” he wrote.
"We will reject bigotry and hatred and oppression in all its forms, and seek a new future built on our common culture and values as one American people."
The so-called king of social media is hoping he can attract voters across the spectrum, including Hispanics, Latinos, African Americans, women and the LGBTQ community.
He has previously been strongly criticized for his remarks against Mexicans being "drug dealers and rapists", making fun of a journalist with physical disabilities, and calling women "pigs and bimbos".
Mr Trump, who called for the temporary ban of all Muslims entering the US last November, has come under fire this week for proposing that all visa applicants undertake an “ideological test” before being allowed into the US.
He said he will not "pivot" in his tactics.
"I am who I am," he said in a television interview.
"You have to be you. If you start pivoting, you’re not being true."
A new Washington Post poll has found his rival Hillary Clinton has a solid lead of 52 per cent versus his 38 per cent in Virigina, an important swing state in the election.
He accused Ms Clinton of accepting millions of dollars for her charitable foundation from donors in countries where being gay is illegal or punishable by death.
He said on Facebook in another post later on Tuesday that his government would speak out against "the oppression of women, gays and people of different beliefs."
