Certain beliefs can limit your career choices. In particular, be aware of the following mindsets that can prevent you from making sound career decisions.
There are no jobs in your chosen sector
Just because jobs are not widely advertised doesn't mean that they don't exist. In fact, in a fractured job market, there are many alternative routes in, from networking and personal referrals to work shadowing and speculative applications. Be open to all opportunities, and make full use of your university careers service and course tutors, as well as their contacts in the industry.
Be particularly wary of the statistics. The numbers of candidates per vacancy don't give a complete picture. There are variations between sectors, with some being more competitive and over-subscribed than others.
A degree will open doors
A media degree on its own will not get you a job in TV. In the same way, a business degree won't necessarily get you a job at a start-up. Very often, recruiters are less interested in your degree subject and more in your skills and potential. Think about how your degree and time at university has helped prepare you for work, and focus on where you've developed skills such as communication and team work. Recognise that your degree is only the first step, and your priority should be to start building experience as soon as you can.
If you're unsure about how best to prove character traits such as 'ambitious' or 'good team-player' often mentioned in job descriptions, take a look at Views On You, a new service that uses peer reviews to assess different character indicators. Adding a link to your Views On You profile in an application is one way to highlight your fit with the company, without parroting the person specification.
There are only jobs for the boys
A common misconception about networking is that it's all about having family or old school connections. Although family and friends can open doors for you, they are by no means the only route in or the only way to build contacts.
The internet and social media have created a level playing field enabling anyone to rub shoulders with industry insiders and thought leaders. LinkedIn, Twitter and industry blogs are all ways to connect with other professionals in the field and build visibility and credibility.
Your contacts don't necessarily need to be close, family ties. Weaker contacts (ie people you only know online) can be invaluable for sharing information or job leads.
You have to have it all planned out
In uncertain times, the concept of positive uncertainty can help you take advantage of unexpected opportunities.
The theory is that objective decision-making strategies don't always work in complex, shifting situations. Being positive – and flexible – about an uncertain future means you can explore alternatives, change track, or refocus your goals when necessary.
Glamorous industries are more desirable
Entry level roles in so-called desirable industries – such as journalism or publishing– can be as hard and dull as in any other sector. Other industries, or less well-known companies, can provide just as much job satisfaction. The more you understand your own criteria for job enjoyment or career success, the less likely you'll narrow your choices through discounting entire sectors.
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