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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

Don't believe the hype

You don't expect Shakespeare from a games press release, but one I received today hit a new low of ridiculousness. "Forget everything you have seen before", it began, hinting at a revolution in gaming, a paradigm shift for interactive entertainment. "Here are PlayStation2 screens for Stargate: S1 - The Alliance". Er, pardon?

The release continued in this ridiculous vein. "Stargate SG-1: The Alliance game will be an experience comparable to nothing you've ever played before". What? Are you serious. Don't laugh, this is important. Does anyone - even the publisher and PR - actually believe this nonsense? Do they expect us to? Hype is hype but this was laughable.

Finally there was a feature list so underwhelming it was a surprise not to see "uses PS2 joypad" included. Instead we got, "breathtaking 3D Action" - what does that mean? Then there were the real clinchers, "excellent team management" and "various landscapes." Cheers guys.

I haven't actually seen the game, but when you get press releases like this it lowers an already low anticipation level. Anyone else had it with hype?

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