I just bought a copy of Donald Norman's new book, Emotional Design: Why we love (or hate) everyday things (Basic Books). This is the long-awaited sequel to the immortal classic, The Design of Everyday Things, which everyone should have read. Don Norman is due to give a talk at ETech, so I'm hoping to do a story based on that and an interview I did with him (mainly about the book) late last year.
I've always found it hard to buy books in ones, so I also picked up Owen Linzmayer's Apple Confidential 2.0 (since the first one was a terrific book) and Andy Clark's Natural-Born Cyborg's: Minds, Technologies and the Future of Human Intelligence. Both of those were the last available copies at the ETech "bookstore", which suggests other delegates have also been buying them at a rapid rate....
