The world’s largest pizza chain is offering to pay you to order its pies.
Domino’s announced Monday that it’s giving $5 off coupons to customers who order through its new app and website, which has had a “bolder” and “more modern” redesign.
Customers will be asked to complete a survey at the end of every online order but doing so isn’t required to earn the $5 bonus.
“Earning a discount on pizza for sharing your opinion may be the easiest side gig ever,” said Mark Messing, vice president of global digital marketing.
The promotion started Tuesday and will continue through August 30.
The website and app redesign comes after the company completed its first brand refresh in 13 years. Domino’s introduced new colors and font for its logo, black-and-gold boxes for speciality pizzas and new employee uniforms last year.
The choice to keep the Domino’s logo the same but use brighter colors and a more distinctive font proved to be wise, industry news site Marketing Dive noted in October 2025.
“Domino’s refresh could sidestep the kind of negative feedback that other recent rebrands have faced, such as one undertaken by Cracker Barrel,” the article noted.
The 66-year-old pizza brand’s app and website update come amid slow growth. While its second-quarter earnings report revealed the company’s U.S. retail sales numbers rose 1.9 percent year-on-year in Q2 2026 compared to 5.1 percent in Q2 2025.
Despite the sales slowdown, Domino’s outperformed competitor Pizza Hut, which saw its U.S. sales fall by 5 percent year-on-year.
The pizza industry faced an uphill battle heading into 2026 - once the top fast-food choice among Americans, pizza’s popularity has declined, according to a January report from The Wall Street Journal.
Some of that decline has to do with the emergence of delivery services such as DoorDash and Uber Eats that bring competing fast food options to customers’ doors.
“Today, pizza shops are engaged in price wars with one another and other kinds of fast food,” the Journal noted. “Food-delivery apps have put a wider range of cuisines and options at Americans’ fingertips.”
The declining market has led to the sale or potential sale of two Domino’s competitors. Yum Brands, Pizza Hut’s parent company, agreed in June to sell the struggling brand to a private equity firm LongRange Capital for $2.7 billion.
The buyout bug also bit Papa John’s earlier this year when the company’s largest franchisee and a private equity firm offered $1.5 billion for the business.
