- Domino's Pizza has appointed Nicola Frampton as its permanent chief executive, following her role as interim CEO since November.
- Ms Frampton's appointment signifies a strategic shift for the company, prioritising its core pizza offerings while expanding into the burgeoning chicken market.
- This change in direction follows the departure of former CEO Andrew Rennie, who had previously suggested the UK pizza market was approaching saturation.
- Domino's recently launched its Chick 'N' Dip sub-brand nationwide to capitalise on the increasing demand for chicken, leading to the decision to abandon plans for acquiring a second food brand.
- The company reported a positive start to 2026 and anticipates a sales boost from Chick 'N' Dip, with its shares increasing by approximately 3 per cent on Tuesday morning.
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Domino’s appoints boss as pizza giant looks to expand into new markets
