Buried away in Channel 4's hefty 110-page report on its future are some statistics about media consumption habits, including the striking finding that the internet is now considered more trustworthy for news than newspapers.
In the YouGov survey of 11,000 people, 14% said online news is the most trusted medium compared to 11% for newspapers. It should be pointed out that the survey doesn't define precisely what online news is - whether it includes only news from established news sources or counts anything available on the net.
Online is also ahead of newspapers in terms of accuracy by 13% to 10%, and in perceived quality, with 13% to newspapers' 11%. Online also leads when it comes to depth of coverage and the question of which medium is the least biased.
TV news comes first in each of the five categories, with 49% of respondents saying they trust it most for news - that's 35 percentage points ahead of online.
Channel 4 said it was a "striking result" in the context of all the problems broadcasters faced with viewer trust last year.
While broadcasters will feel glad they are still miles ahead of their rivals, the big question is why newspapers are behind online.
Newspapers, especially the red tops, have always been met with suspicion when it comes to accuracy but then again so has the internet. What has given online the edge?
Channel 4 points out that as YouGov surveys are conducted over the internet, they are by their very nature undertaken by people who feel at home with the medium, but this doesn't invalidate the findings.
Broadcasters and newspapers have expanded their online news activities, which has meant there is now more news available on the internet than ever before. But could this survey mean that people trust a newspaper's content more when it is on the internet than when it is on a sheet of paper in front of them?
When it comes to the different TV news bulletins, BBC News comes top with 94% saying it is best for accuracy, 93% for depth and 84% for lack of bias. Channel 4 News comes a close second at one percentage point lower on both accuracy and depth and drawing with the BBC on a lack of bias.
ITV News comes third with 91% for accuracy, 89% for depth and 82% for lack of bias while Sky News' figures are 90%, 87% and 80% respectively.
Channel 4 has the results it wants to back its case that there is still a clear role for it in the digital age, but the BBC will be pretty happy with them as well.
