Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Ben Ambridge

Do you complain? Your answer may indicate which way you vote – personality quiz

Researchers found a link between complaints to consumer watchdogs and liberal-voting areas.
Researchers found a link between complaints to consumer watchdogs and liberal-voting areas. Photograph: Richard Wainwright/AAP

Rightwingers love the stereotype of the ‘whining liberal’. Have they got a point? Or is it self-entitled conservatives who are more likely to complain? Find out by answering the following:

How likely are you to complain to an official body (eg Ofcom) if you are unfairly treated by your bank or broadband provider?

a) Never I’d try to resolve it with the company or live with the bad service.
b) Pretty unlikely It would have to be something very serious.
c) Reasonably likely If a company didn’t sort it out, I’d usually take it further.
d) Very likely I’d never let a company get away with treating me unfairly.

So what does this say about your politics? According to a new study at the University of Illinois, you are more likely, if you answered (c) or (d), to have liberal views, and if you said (a) or (b), to have conservative views.

The researchers found a link between complaints to consumer finance/watchdogs and voting districts, with more coming from liberal-voting areas. To find out why, they conducted a questionnaire asking about political beliefs, likelihood of complaining, and reasons for doing so, or not doing so. They found conservatives more likely to believe existing systems were right and appropriate, even when left personally disadvantaged. So the conservatives are right about one thing: liberal leaners are more likely to complain.

For a fully referenced version of this article please visit benambridge.com. Order Psy-Q by Ben Ambridge (Profile Books, £8.99) for £6.99 at bookshop.theguardian.com

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.