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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Do journalists know what people like?

Wise words from former Sunday Telegraph editor Sarah Sands in her Independent on Sunday column: "Once I stopped being a newspaper editor, I began to notice a discrepancy between the sorts of things journalists were interested in and what their readers liked. Journalists like crime and politics and sex. Readers care about gardening and, as it turns out, singing. The BBC series The Choir ... has been one of the best things on television. There has been little fuss about it in the press, but at the school gates and in the garden centre it is very big news."

See also Sands's interview in today's Guardian, about her new role as editor-in-chief of Reader's Digest UK, From the lion's den to the dental surgery.

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