DMG Media, a division of the Daily Mail and General Trust (DMGT), has created a unified advertising sales team, Mail Brands UK, to sell across all its titles, channels and platforms.
It will be headed by Mel Scott, the Mail Online’s chief revenue officer, who will integrate the advertising teams across DMG Media’s newspapers, magazines and websites. These include the Daily Mail, Mail on Sunday and Mail Online.
Scott said: “At a time of media convergence and ever-changing consumer behaviours, Mail Brands will deliver a clearer, more unified proposition to our customers and ensure we are the advertising destination of choice for agencies and clients alike”.
Kevin Beatty, chief executive of DMG Media, said: “This is a significant milestone in the history of our company and will better position us to deliver more success to our clients and advertisers”.
Scott began her career in her native South Africa on the agency side, then in national press and magazines. Relocating to the UK in 2002, she continued her career in magazines at IPC Media before joining DMGT.
Mail Online’s publisher and editor-in-chief, Martin Clarke, spoke of Scott having “done a brilliant job” by “helping to grow Mail Online’s revenues by 537% since she took over in 2009”.
He also praised her for masterminding the division’s Australian joint venture. “She is the perfect person to leverage our incredible, market-leading combined print and digital reach”, he said.
As part of the restructure, two Mail advertising executives - Rosemary Gorman, group ad director and Adam Gilsenan, head of agency sales - will be leaving the company.
