DJ Khaled isn't too blessed after advertising watchdogs came after him for his Snapchat posts.
The hip-hop artist recently posted a video to his account showing him pouring Belaire sparkling wine and Ciroc vodka over his Cinnamon Toast Crunch cereal _ which was an ad for alcohol brands, but not promoted as such, according to Truth in Advertising.
DJ Khaled, whose real name is Khaled Mohamed Khaled, didn't go more than a week after the summer cereal Snapchat video without showing one of four alcohol brands: Sovereign Brands' Belaire sparkling wine and Bumbu rum, Diageo's Ciroc vodka and Bacardi's D'Usse cognac, according to Truth in Advertising.
On March 29, the group along with six other advocacy groups warned DJ Khaled that he failed to inform users of his endorsement deals with the brands _ and also violated the policies of social media platforms and advertising codes in the alcohol industry, which aim to shed alcohol ads from minors.
"While DJ Khaled has added a drink responsibly message on some posts, that doesn't solve the problem," TINA.org reported. "The only solution is to delete the post, as he (eventually) did here in a previously undisclosed ad for Belaire."
The organization has yet to file complaint with the FTC at this time because Khaled has made changes to his posts in order to accurately promote posts as ads.
However, there still remains the issue that Khaled's posts are alcohol-centered and many of his social media followers are under the age of 21.
TINA referenced DJ Khaled's focus on inspiring his fans, particularly the "young world."
"That DJ Khaled has used his special connection with young people to engage and motivate middle school and high school students as the national spokesperson for the nonprofit Get Schooled does not absolve him of the responsibility to keep alcohol ads away from minors," the organization wrote. "In fact, given DJ Khaled's influence on the 'young world' and the well-documented dangers of underage drinking, it makes it all the more important."
Reps for DJ Khaled did not immediately respond to a Daily News request for comment.
