Dixons, the UK high street retailer, says it will pre-load "selected MP3 players" with free music and give new bands a break. The 60 preloaded songs will come from Pulse Rated, a satellite and Internet radio station that plays music from "unsigned and emerging artists worldwide". Examples include Death of Fashion, Pilots of Japan, The Fused, Skitchy, Phoenix Quarter, Donderdag, Penny Foster, Leeann Akers, Lucas and Imperial Leisure.
Bryan Magrath, Dixons' marketing director, says: "We won't be giving Simon Cowell sleepless nights yet but we do believe we can play a role in helping break new and emerging music talent."
The selected MP3 players are Logik's 512MB and 1GB Flash models, retailing at £39.99 and £64.99.
